Free automated text messages providing information, and tips for dads and dads-to-be. Designed to support men to understand and connect with their baby and partner by increasing their awareness of their influence on their baby’s brain development. It offers a wellbeing check-in and links to external professional support. The service provides up to three SMSs per week from when the baby is 12 weeks into the pregnancy until the baby turns one.

Read about the research here.